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Mark Overbay, Marketing & Communications Manager

Mark cupping with friends in Chapel Hill.Marketing & Communications Manager Mark Overbay was born on a U.S. Air Force base just outside of Jacksonville, AR. After his father’s tenure as an air traffic controller ended, the family moved to Jackson, MS, and then to Kingsport, TN, where he grew up in the foothills of the Great Smoky Mountains. Mark received degrees in English and Philosophy from Davidson College, where he played a bit of golf between studying, intramural basketball, and shifts at the college library. He spent his summers during college teaching golf and working with kids at North Carolina’s Camp Sea Gull; and he studied abroad at the University of St. Andrews, Scotland, which also allowed him to explore much of Western Europe. While living in New Orleans during the summer after graduation, just as he was preparing to pack his bags for graduate school, he decided to take a job with YES! Magazine in Seattle, WA, where he enjoyed a year of great espresso before becoming a U.S. Peace Corps Volunteer in Zimbabwe. Upon returning to the United States, Mark settled in Washington, DC, where he held positions including Senior Communications Analyst at the national office of the American Diabetes Association; Staff Writer at The Advisory Board Company, a healthcare research and consulting firm; and Communications Manager at the United Fresh Produce Association. A regular at murky coffee for years, he left DC for Durham to join Counter Culture in March 2006, and continues to say it’s one of the best decisions he has ever made.

Q: What coffee are you currently drinking?

This time of year, I start every day with an iced Americano made with either Espresso Toscano or Espresso Aficionado. I’m also really enjoying the fresh crops of Finca Mauritania, Finca El Puente, and Koke … basically whatever is fresh and in season.

Q: Choose your favorite coffee and brewing method.

This is like choosing a favorite genre of music, piece of art, or type of apple – impossible. However, I love the elegance, simplicity, and effectiveness of the French press. My favorite coffee, at this very moment, is Finca Mauritania—so sweet!

Q: Who at Counter Culture Coffee would you most like to arm-wrestle, and why?

Can I arm-wrestle the printer in my office? It needs to be taught a lesson.

Q: What is your favorite book?

Another impossible question! Harold McGee’s On Food & Cooking is indispensable nonfiction, but then again, so are Orwell's essays, all Thoreau, and John Berger’s Ways of Seeing. In fiction, I truly love Dante’s Inferno; Milton’s Paradise Lost; Hemingway’s In Our Time; Achebe's Things Fall Apart; and many books by people such as Vonnegut, Faulkner, Joyce, Harper Lee, Flannery O’Connor, Eudora Welty … I have to stop now, because I haven't even touched non-epic poetry yet.

Q: What keeps you busy outside of work?

Even though I’m an only child, I have a large extended family that I try to keep up with, which is both fun and time-consuming. I spend a lot of time reading and hanging out with the great new friends I’ve made here in the Triangle. A casual, small dinner party of 4-6 people is one of my favorite ways to spend an evening.

Q: Share an interesting fact you've learned about coffee while working at Counter Culture Coffee and name the person from whom you learned it.

I have and continue to learn so much here every day. Peter Giuliano is a walking coffee encyclopedia, and because he’s so passionate about what he does, his knowledge is truly contagious. I like to just walk into a room while he’s talking, stop, listen, and walk out knowing something profound and significant about coffee that I never knew before. The different flavor profiles exhibited by different coffee varietals, such as Typica and Bourbon, is certainly one of the most fascinating subjects that I have learned about.

Q: When you were 8 years old, what did you want to be when you grew up?

A ninja, jet pilot, or a professional bicycle freestyler.

Q: If you could beam yourself anywhere in the world for your lunch break, where would you go, and what would you eat?

While the new picnic table and deluxe umbrella are very nice, I’d love to return to the Spanish coast, just south of Alicante, and lunch on grilled fish, fried artichokes, blood oranges, pan-roasted almonds, and local wine. I might have to call in “full” for the rest of the day after that meal.

Q: Which Counter Culture Coffee customer is most likely to see you outside of work (i.e. where do you like to hang out)?

Shade Tree, Whole Foods Market, and Foster’s Market in Durham are regular stops. I’m also a member of The Weaver Street Market Co-op and stop by 3Cups whenever I can.

Q: Mark, you’re known around the office as quite the foodie. Since you dig on local, seasonal produce and we’re in the height of tomato season, please tell us about your favorite tomatoes—which heirloom varietal must we try at the farmer’s market? How do YOU eat the perfect tomato?

Heirloom tomatoes, like old heirloom apple varieties, are highlights of my life. Some of my favorite tomatoes are Cherokee Purple (smoky and sugary sweet), Pink Brandywine (mild, gentle flavor with low acid), Green Zebra (tangy!), Black Prince (sweet, juicy), Pineapple (large, meaty, fruity), German Stripe (large, soft, juicy, and very sweet), German Johnson (mostly sweet, with a little citrus tang), and hyper-sweet Sungolds, which I eat with every meal this time of year. My friends John Soehner of Eco Farm and Alice Pruitt and Stuart White of Bluebird Meadows grow some of the best heirloom tomatoes in North Carolina.

Great tomatoes are best enjoyed unadorned and sliced thick. Occasionally, I like to add few granules of salt just before eating. The end of tomato season is always sad for me, but it means that apple season is right around the corner.


WHAT'S NEW

Check out our TNT Latte Art Throwdown page for a schedule of upcoming coffee events!

DC Green Culture Examiner Invites you to Have Your (Eco) Coffee and Drink it too

NY Times.com Diner's Journal drops by NY's Bluebird Coffee Shop for some handcrafted coffee.

Congratulations to Sara Foster, owner of Foster’s Market, winner of the NC Restaurateur of the Year award!

Congratulations to our own Brent Hall for his win in the January Tuesday Night Throwdown Latte Art competition at Caviar & Bananas in Charleston, SC!

Win cool food stuff this January and February in the second annual SAVEUR Foodie Giveaway!

Fresh Cup appreciates an "Eco-Conscious Supply Chain" (PDF)

Bull City Rising welcomes Phoebe Lawless ("The Pie Lady") to downtown Durham, NC!

cityguides.MSN weighs in on America's Best Coffee!

Imbibe Magazine examines 5 Heritage Coffees You Should Know About (PDF)

Imbibe Magazine taste-tests decaf coffees that taste great! (PDF)

Barista Magazine takes note of the Finca Mauritania, Peregrine Espresso, Counter Culture pilot project to fight global climate change (PDF)

Meet our retail partners Parker and Otis in Durham, NC, in the COFFEE PEOPLE section of our site!

The UK site The Organic Home helps sustainability-conscious consumers to find organic products for the home.

DC Magazine recommends a visit to Mid-City Caffé.

Imbibe Magazine: Six seasonal, fresh-roasted [coffee] offerings to warm up your winter.

OnlineAthens (GA) applauds Red Eye for taking coffee to another level.

The Village Voice's Fork in the Road welcomes Bluebird Coffee Shop to the East Village!

Wine Enthusiast Magazine included Counter Culture Coffee in their Holiday Gift Guide!

Raleigh's News & Observer digs Designbox's Brand Fandango for holiday gifts.

Counter Culture's Meister runs down some holiday coffee gift ideas for Slashfood.

New York Metromix welcomes Bluebird Coffee Shop to the East Village!

About.com's 2009 Gift Guide: Coffee, Cocoa & Combos

Meet Tommy Gallagher, Technical Services

Counter Culture Coffee, Peregrine Espresso, and Finca Mauritania partner in reforestation project in El Salvador!

Delish.com includes Counter Culture among their 12 Incredible Edible Gifts for Gourmets on Your List

The Inaugural Coffeegeek Lab Tasting: Aida's Grand Reserve + Hacienda Esmeralda Special Microlot!

Bon Appetit includes 3CUPS and Cowgirl Creamery on their HOT 10: the best in-store dining! (PDF)

Chris Preovolos of Espresso Neat blogs about our Beginner Espresso Lab in the Connecticut Post.

Carolina Country magazine includes Counter Culture Coffee on its 2009 Holiday Gift Guide! (PDF)

Raleigh's News & Observer blog takes note of our 2009 Holiday Blend for which a portion of the proceeds go toward a tree-planting project in Guatemala! And staff writer Andrea Weigl appreciates the reforestation effort, as well!

Cooking Light includes Counter Culture in its Editor's Dozen essentials (PDF)

Read Lydia Iannetti's recap of the debut Counter Culture Coffee Camp in the October/November issue of Barista Magazine. (PDF)

Saveur Magazine looks at home coffee brewing methods!

Check out this video from the 2009 Climate Ride to promote climate change and and renewable
energy awareness!

The Daily Beacon (University of Tennessee) appreciates the knowledge and skill of the baristas at Knoxville's Old City Java!

Congratulations to Billy Wilson of BARISTA in Portland, OR, for his 1st Place finish in the Northwest Regional Barista Competition!

SeriousEats visits our Durham Roastery and Headquarters for a Friday cupping!

Congratulations to Saladelia Café for 20 years of great tastes and green practices!

Imbibe Magazine names Finca Nueva Armenia as its Drink of the Week for perfect iced coffee.Time Out NY profiles Everyman Espresso barista Sam Penix! Creative Loafing includes Julia's Coffee and our weekly cuppings among the Best of Charlotte 2009!

Edible Brooklyninterviews St. John Frizell from Fort Defiance.

Meet Boheme Cafe in Baltimore's Inner Harber!

Meet Oasis Coffee House in Johnson City, TN!

The DesignSponge blog offers its Durham City Guide!

Meet Alex Brown, Customer Relations Representative, Washington, DC!

Coffeereview.com evaluates boutique espresso blends at Counter Culture's Atlanta Regional Training Center.

Greenvilleonline.com takes on a Latte Art Hoedown at Coffee and Crema.

TIME OUT NY's blog The Feed offers an update on Fort Defiance.

Bon Appetit Magazine thinks that Direct Trade coffees make a great gift for your host!

Spirit Magazine
joins us for a coffee cupping in Durham.

InStyle Magazine
makes the perfect iced coffee at home!

Fetco interviews Counter Culture's Brian Ludviksen at SCAA 2009.

Another satisfied customer from our Counter Culture Coffee training curriculum posts on home-barista.com!

Coffee & Conservation
notices a striking resemblance to Counter Culture's coffee bags in the mainstream coffee world.

Big Bear Cafe
was chosen as one of this year's recipients of the Washington, DC "Mayor's Environmental Excellence Awards"!

The News & Observer
welcomes Raleigh's Busy Bee Cafe to the neighborhood in its newest incarnation.

Newyork.SeriousEasts.com takes oatmeal and coffee at Simon Sips seriously!

Time Out New York
's 2009 Eat Out Awards included Critics’ choice for Best cult coffee: Abraço, Critics’ choice for Best dining on a budget: Simon Sips, and Reader's choice for Best new neighborhood joint, Brooklyn: The General Greene.

It's Counter Culture Coffee's mission to introduce our friends and customers to the joy of seasonal coffee!

Tryst and Big Bear Café were picked first and third, respectively, for "Best Coffee Shop" in the Washington City Paper's 2009 Readers' Poll.

Peregrine Espresso was name 2009 "Best Coffee Shop That's Not Starbucks" by the staff of the Washington City Paper.

The Washington City Paper
2009 Staff Pick for "Best Dog" is "The Labradoodle often parked outside Bloomingdale’s Big Bear Café."

Coffee & Conservation
visits Finca Esperanza Verde in San Ramon, Nicaragua, andspends time with the birds.

The New York Times
coffee blog takes a look at Robusta.

New York Magazine's TastingTable
ponders the deliciousness of Simon Sips.

Metrocurean welcomes Mid-City Cafe to Washington, DC!

Savory Exposure
posted some great photos from a recent Friday morning coffee cupping at Counter Culture Coffee's Atlanta Regional Training Center.

Newraleigh.com
welcomes The Busy Bee back to Raleigh's Wilmington Street.

Philadelphia CityPaper's Meal Ticket section offers caffeinated cheers the new shop Lovers and Madmen!

Coffee & Conservation takes a look at the Emerald Toucanet, the bird on our Cafe San Ramon label!

The New York Times gives Athen's The National a round of applause for espresso.

The New York Times
considers Athen's The National something to write home about.

Food GPS
interviews USBC competitor barista Joshua Flail from Atlanta's Octane Coffee.

The Pittsburgh Post-Gazette
dedicates regular coverage of their city's coffee scene.

The Burg,
Lynchburg, VA's local weekly, voted The White Hart Cafe the best cup of coffee in Lynchburg!

Man Seeking Coffee enjoys a visit to Manhattan's Everyman Espresso.

Suite101.com
offers a shade-grown coffee tutorial.

Author Michaele Weissman visits Google's Santa Monica, CA, office to discuss her book God in a Cup: The Obsessive Quest for the Perfect Coffee.

GoingGreenDC
notices the buzz about Bread and Brew.

OnlineAthens.com
gets to know Gregg Carey of Redeye Coffee.

The Pittsburgh Post-Gazette
takes another look at the MARBC and NERBC!

The Richmond Times-Dispatch
gives a nice welcome to Ellwood's Coffee shop.

Raleigh's News & Observer
takes stock of local coffee shop openings.

Raleigh's News & Observer
takes note of Durham's discerning palate.

GOOD
Magazine examines the United States of Coffee.

Atlanta's The Blissful Glutton blog loves Octane!

The Village Voice
offers three cheers for breakfast at Brooklyn's General Greene

Lana from Big Bear Cafe posted pictures from her recent trip to Nicaragua with Counter Culture!

Meet Aquino Huachez Huachez, a contributing farmer to our Valle del Santuario project.

Meet our featured partner City Lights Coffee, in Charleston, SC, in our Coffee People section.

Meet our featured partner Big Bear Café, in Washington, DC, in our Coffee People section.

Meet Customer Relations Representative Katie Carguilo!

Do you read Lex's Journal? We do.